Keith Rozelle

Keith Rozelle is a seasoned sales professional with over three decades of experience in technology and outsourcing sales. His distinguished career has seen him operate at the highest levels with global brands such as HP, EDS, BT, NCR, and numerous SMEs. Keith’s wealth of experience in corporate sales and leadership makes him a highly valuable Industry Advisor.

Keith's professional journey began after the City of London’s transformative "Big Bang," which reshaped the capital as a global financial hub. His career has taken him to various international markets, where he managed key customers in New York, Singapore, and Tokyo. His expertise spans technology, telecoms, data, and cyber security, providing invaluable insights to businesses and students alike who are eager to learn about modern business and sales strategies.

A Legacy of Sales Success and Integrity

One of Keith's most notable achievements came during his tenure as Vodafone Client Director at EDS (now HP), where he led a team of 100 professionals to secure a $1.3 billion contract for Applications Development and Maintenance (ADM)—the largest of its kind, featured in The Sunday Times. What sets Keith apart is his focus on building long-term relationships based on trust, client needs, and delivering tangible business value.

More recently, during his time with BT plc, Keith led the transformation of their £1.6 billion SME customer business. He was instrumental in re-focusing their commercial strategy, marketing mobile, digital, and broadband products to over 1.2 million UK customers through diverse sales channels. His identification of a new customer segment led to the development of a significant new revenue stream for BT.

Changing Perceptions in Sales

Keith Rozelle is not just a successful sales leader but also a trailblazer in redefining how sales professionals are perceived, particularly in the UK. In a field often misunderstood or burdened by stereotypes, Keith has consistently defied convention with a transparent, client-focused approach. He believes that successful sales are about understanding customer needs and solving their problems with integrity and authenticity.

His thoughtful and reflective approach has earned him a reputation as a mentor and role model to many aspiring sales professionals. Keith is passionate about dismantling the myths surrounding the sales industry, especially in the UK, where it is often viewed as high-pressure and insincere. He aims to demonstrate how ethical and value-driven sales practices can not only meet targets but also drive meaningful client outcomes.

Global Experience, Local Impact

With extensive experience working across the globe and driving change within large technology organisations, Keith brings real-world business expertise to students and professionals alike. His insights on the intersection of technology and business, and how to leverage them for growth, provide invaluable learning opportunities for anyone interested in sales or corporate leadership.